Secrets of Copywriting Seminar:
Fundamentals for Direct Marketing
Learn how to write clear and compelling copy – for both in print and online – in just two days. Through lively lecture and discussion, real-life examples and fun exercises, you’ll gain new insights into the art and science of direct-response copywriting – and practical knowledge you can use immediately to boost response and lifetime value.
Download a PDF of the Secrets of Copywriting Seminar brochure. 
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.
Benefits of Attending
Just starting out? Looking to recharge? This seminar’s for you!
Whether you write or manage the development of direct-response creative, you’ll discover dozens of new ways to streamline copy and get the results you want. Learn how to truly motivate people to respond, create powerful branding concepts that take advantage of the various media, and develop offers consistent with your goals. More than just the writing of copy, you’ll learn how to establish enduring relationships with your creative that maximize ROI.
- Practice the new writing, editing, and concept development skills you'll learn in engaging individual and group exercises.
- Bring samples of your writing and benefit from valuable group critiques that’ll help you grow and succeed. Please bring 10 – 15 copies for the group to share.
Who Should Attend
This training will be valuable for anyone who influences the development and creation of direct response copy, including:
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Account Executives
Ad Directors
Association Managers
Catalogers
Creative Directors
Copywriters
Communications Managers
Designers
Fundraisers
Marketing Managers
Publishers
Retailers
Why You Should Attend
Learn how a good copywriter can become great. This course lays out every step for you. Leaving no tools or strategies unexplored, we’ll provide answers to all your questions, including:
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How can I get the envelope, letter, brochure – everything in the package –to work together for maximum impact?
Are there certain power words I should be using?
Writing is hard – are there any shortcuts that will make it easier?
What are the latest strategies for increasing click-through?
How can I create the best offer?
What’s the secret to writing powerful headlines?
Attend DMA's Secrets of Copywriting Seminar and gain answers to these questions as well as formulas, tips, secrets and proven strategies for writing copy that sells.
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council , Financial Services Council,
and Business-to-Business Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
ADVANCE YOUR CAREER WITH A CERTIFICATE IN DIRECT MARKETING
This seminar is part of DMA’s Certificate in Direct Marketing. Through a wide variety of intensive and highly acclaimed seminars, such as this one, you can earn credits toward DMA’s Certificate in Direct Marketing. It’s that easy. Don’t wait to grab ahold of your future. Enroll today!
Registration Rates
| DMA Member: | $1,399 |
| Non-Member: | $1,699 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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