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DMA Announcements

NCDM Announces Keynote Speakers For 2008 Conference
The National Center for Database Marketing (NCDM)has announced its keynote speakers for the upcoming NCDM 2008 Conference. Co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, NCDM will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida.

Email Experience Council Releases Retail Email Subscription Benchmark Study
The Email Experience Council (eec), DMA's email marketing arm, has announced the release of its third annual “Retail Email Subscription Benchmark Study.” The new study examined the opt-in practices of 120 of the top online retailers tracked via the Retail Email Blog and found that there is a clear trend toward richer subscription processes.

Direct Marketing Educational Foundation Hosts Student Career Forum
The Direct Marketing Educational Foundation (DMEF) recently hosted its Annual Student Career Forum at the Ney Center in New York City, carrying on the annual tradition first initiated by The Lee Epstein Fund. The Forum is sponsored in large part by The Lee Epstein Fund, which was created as a DMEF Endowment Trust to continue the vision of its namesake to support students and their educational needs.

NCDM Conference Offers Special Features, Dec. 8-10 in Orlando, Florida
The National Center for Database Marketing (NCDM) 2008 Conference, co-produced by the Direct Marketing Association (DMA), and DIRECT magazine, will take place December 8-10 at the Gaylord Palms Resort in Orlando, Florida. The NCDM 2008 program will offer the latest in both online and offline analytical approaches, multichannel marketing strategies, and technology solutions.

DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues
Direct Marketing Association (DMA) President and CEO John A. Greco, Jr. has praised the Federal FTC for improving the accuracy of the National Do Not Call Registry by hiring an outside contractor to remove disconnected, reassigned and abandoned phone numbers from the registry.

DMA Offers 'Safe Harbor' Program for Companies that Import European Personal Data to US
Does your company import personal data from Europe to the US? If "yes," then you might want to consider joining the US Department of Commerce's safe harbor framework. In 1998, the European Union passed wide-sweeping privacy legislation called the European Union Data Protection Directive. This Directive places requirements on businesses that wish to collect, process or transfer personal data from an EU Member State. The US Department of Commerce and DMA have Safe Harbor programs in place to help American companies who are impacted by the directive.

DMA Insert Media Council to Honor Zuckermandel and Boardroom, Inc. at Dec. 11 'Roast & Toast' Awards Luncheon
DMA's Insert Media Council has announced that plans for its Annual Roast & Toast Holiday Luncheon are underway. The 2008 Individual Award-winner is Jim Zuckermandel, CEO & founder of Zed Marketing Group, Inc. The Corporate Award honoree is Boardroom, Inc. The awards will be presented on Thursday, Dec. 11 at the Yale Club in New York City.

eec Announces Call for Nominations for its People's Choice: 2009 Best In Email Award; Nomination Deadline Nov. 21
The Email Experience Council (eec), DMA's email marketing arm, has announced a call for nominations for the eec People’s Choice: 2009 Best in Email Award. The award will be presented during the Email Evolution Conference in Scottsdale, Arizona, which takes place Feb. 9 — 11, 2009. The deadline for submissions is Friday, Nov. 21, 2008.

DMA Announces Partnership with China Direct Mail Association
The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

USPS Adds Express Mail 'Hold For Pickup' to USPS.com
Express Mail packages can be held at Post Offices for pickup, giving customers both the peace of mind of secure delivery and the convenience of picking up their packages when it best fits their schedules. And now, customers can choose Express Mail Hold For Pickup service through Click-N-Ship on usps.com.

DMA Issues Comments to Consumer Product Safety Commission on Labeling Requirements for Toys in Catalogs
DMA has sent comments to the Consumer Product Safety Commission regarding the Commission’s proposed labeling requirements for toy and game advertisements in catalogs. DMA also intends to file specific comments related to Internet advertising by the deadline of November 20, 2008.

Email Experience Council Launches Email Marketing Program for Women's Bean Project
eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.

Announcements Archive