Copywriting Tools & Techniques e-Learning Seminar

An e-Learning Opportunity
Learn at your desk, at your convenience!

Gain 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.

Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.

A personalized e-Learning experience for anyone who writes or evaluates print and/or online copy.

Through lectures, you’ll improve your writing – and your sales – as you examine the primary goals of all marketing … compare online and in-print copy … and discover techniques for business-to-business lead generation, fundraising, membership acquisition and renewal. Throughout the course, you’ll also analyze and discuss with classmates examples from outstanding DM packages and online campaigns.

You’ll not only become a more accomplished copywriter, you’ll also gain a whole new perspective on the DM process – in just six weeks.

Download a PDF of the Copywriting Tools and Techniques e-Learning Seminar brochure.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Benefits of Participating

You’ll improve your writing as you learn:

5 effective ways to break writer’s block
4 questions to ask before you begin to write
The magical rhythm of 3
2 common errors with clauses
1 word you can almost always delete

And you’ll improve your sales as you discover:

How to hook your prospect through effective subject lines and envelope teasers
Why the first sentence of any marketing letter is critical
Where to place your offer in your copy
When multiple-page letters can work
Who should have the final say in copy revisions

SPECIAL BENEFIT!
Personalized instruction from a copywriting master. This training is so fast and effective because you get one-on-one attention from a highly successful copywriting pro. Don’t miss this rare opportunity to get the individualized feedback you need to solve your unique challenges and take your writing to the next level.

Why You Should Participate

Learning to write clear and compelling copy is no easy job. Many copywriters spend a lifetime mastering the same skills you’ll learn in just six weeks in this online course. We’ll build new skills, reveal the latest techniques in direct marketing copywriting and answer your most pressing questions, such as:

Should I use a one- or two-page letter?
Is my subject line good enough?
How can I write the critical lead sentence more easily?
How do I know if my envelope teaser copy will draw the right people – and get them to read on?

Participate in Copywriting Tools & Techniques e-Learning Seminar for the answers, plus new insights into copywriting that you can use immediately for bottom-line results.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council , Financial Services Council, and Business-to-Business Council

Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply.

Registration Rates

DMA Member:	$999
Non-Member:	$1,299

Registration rates are subject to change.

See information on how to join DMA.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	Refund or account credit minus $50 processing fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}