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Advanced B-to-B Seminar: Building High Performance B-to-B Lead Generation & Management Systems

Two of the best-known authorities on direct marketing lead generation, Russell Kern and James Obermayer, show you how to fire up your lead generation! You will learn how to improve results from your direct response mail, e-mail, print and interactive efforts by 100%, 200% or more!

It’s really quite simple -- When you run great programs, your career takes off. When you don’t, it doesn’t. The purpose of this seminar is to give you the tools you need to create, build and manage world class lead generation and management programs.

Please Note: This seminar is only available as an In-House seminar. For more information about DMA’s In-House Training Program visit www.dmainhouse.org, call our in-house training manager at 212.768.7277, ext.1609, or email inhousetraining@the-dma.org. To request an In-House Training brochure, click here.

Benefits of Attending

In two fast-paced days, we'll show you:

  • How to make dramatic increases in program performance.
  • How to protect yourself from launching a doomed campaign.
  • How to improve lead quantity and quality – and compress the sales cycle at the same time.
  • When and how to integrate online and offline campaigns. (most people do this wrong and fail)

What You'll Learn

Here’s a sampling of the high-performance ideas you’ll learn in two fast-paced days:

  • 10 ways to fix broken programs FAST!
  • 13 ways to make dramatic increases in response rates, lead quality and sell through
  • 11 mistakes most B-to-B marketers make and how to avoid them next time
  • Six Ways to deliver more qualified leads to the sales force by working smarter, not harder
  • 9 tricks of the trade to help you integrate your online, offline, telemarketing and database strategies to deliver maximum results – NOW!

Who Should Attend

If you are responsible for driving revenue through customer acquisition or lead generation marketing, then this session is for you. This is an advanced level seminar for professionals who have 3 or more years of practical experience in any of the following disciplines:

  • Direct Marketing
  • Demand Generation
  • Lead Generation
  • Lead Management
  • Advertising and Sales Promotion
  • Database Marketing
  • E-Business
  • Marketing Communications
  • Product Management
  • Sales Management and Marketing
FREE BONUS!
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.


 

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