Basics of Direct Marketing Seminar
Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.
And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you'll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.
Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.
If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, copywriting and internet - then the 3-day Institute is for you. If you would like to attend the full 3-day Direct Marketing Institute, please click here.
Download a PDF of the Basics of Direct Marketing Seminar brochure. 
Benefits of Attending
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You’ll build new skills faster – immediately improve offers, creative, copywriting, research/testing … everything you do.
You’ll enhance your career – after the seminar, you will be the one others come to for advice on choosing the best list segments to target audiences, applying type font and layout to improve comprehension and response and deciding which marketing media – direct mail, Internet or print – to use.
You’ll avoid mistakes – even if you apply only one technique that helps you prevent a potentially major error and loss, you’ve paid for the seminar many times over.
SPECIAL FEATURE!
Get a free critique of your letter, ad or brochure
How’s your direct marketing piece working? Want to kick it up a notch? Bring a sample of a letter, brochure or other direct mail piece and get a free critique from our highly knowledgeable instructor – an industry veteran with years of experience.
Who Should Attend
You should attend if you're new to direct marketing or need to expand your knowledge from other areas of marketing. In short, anyone who influences the success of an organization’s marketing, promotional mail, or other direct marketing efforts should be here! Titles who would benefit from this seminar include:
- Account Executives Database Marketing Managers Marketing Analysts Marketing Communication Specialists Product Managers
Why You Should Attend
Attend and get answers to important questions it could take you years of costly trial and error to learn on your own, such as:
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Why don’t general advertising techniques work on direct mail?
Which offers work best?
What does it take to write and recognize successful copy?
How can we avoid mistakes when setting up tests?
Are there any new search engine marketing techniques we should be using?
What questions should we ask when choosing mail and e-mail lists?
What response rate can we expect?
What advantages are there – if any – to multimedia integration?
DMA's Basics of Direct Marketing Seminar provides you with the proven tools and techniques needed to answer these and many other key questions.
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify:
Business-to-Business Council,
Direct Marketing Agency Council,
and Customer Relationship Management Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
 Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply. |
| DMA Member: | $999 |
| Non-Member: | $1,299 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. Please note all account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $75 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
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