DMA/COLLOQUY® Loyalty Marketing Workshop
Learn how to plan, launch, overhaul, implement, and evaluate your own custom loyalty marketing program. Recognize and reward your best customers – and gain share of wallet. In this two day workshop, you’ll discover skills, tools, and techniques you can apply to:
- Cultivate loyal customers
- Dramatically reduce attrition
- Improve customer profitability
NEW! Choose your focus. You now have the choice to attend the B-to-B or B-to-C focused session. Don't miss the opportunity to develop your choice of a B-to-C or B-to-B loyalty program under the guidance of our expert faculty. You’ll benefit from real-life examples from a wide array of industries and intensive practice of new skills through our innovative case study exercises.
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January 21 - 22, 2009 • San Francisco, CA |  |
May 6 - 7, 2009 • Chicago, IL |
Benefits of Attending
Increased loyalty means an increase to your bottom line. In two days, you’ll examine current issues driving loyalty marketing, why loyalty marketing works, how to define measurable objectives, where and when to use promotional currency, sure-fire enrollment tactics, how to incorporate strategic partnerships and much more. You’ll leave fully equipped to return to your job and put together a program that recognizes and rewards your best customers and puts money in your pocket.
Please note: Loyalty marketing programs are most economical when costs are amortized across a significant number of "best customers." Because of this, the content of this workshop will be most beneficial to companies with at least 50,000 customers.
Who Should Attend
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Why You Should Attend
Since 1999, more than 700 executives have profited from this one-of-a-kind workshop. Attend and, in two intensive days, you’ll get answers to your most pressing questions, including:
- Customer attrition and churn are eating our profits – how can we reduce them?
- Are there shifts to customer behavior that will increase profits?
- What updates to our existing loyalty program can we make so it works harder?
- Is it possible to create a powerful program that our competitors can’t copy?
- What can companies like mine do to quickly and easily harness the power of enterprise loyalty?
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
| FREE BONUS! |
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You’ll receive a complete development workbook, including program pricing guidelines and an electronic financial planning tool to determine your program’s return on investment. Attendees tell us this workbook alone is worth the price of admission! |
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Customer Relationship Management Council, Direct Marketing Agency Council, and Financial Services Council.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
 Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply. |
Registration Rates
| DMA Member: | $1,500 |
| COLLOQUY Subscriber: | $1,700 |
| Non-Member: | $1,800 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Related Loyalty Marketing Learning Opportunity
If you prefer your loyalty training in smaller bite-size portions, sign up for one or more of our one-hour DMA/COLLOQUY® Loyalty Marketing Virtual Seminars (1:00 - 2:00 PM ET) where you'll interact live with our loyalty expert right from your computer.
Upcoming Loyalty Marketing Virtual Seminars
| 01/27/2009 | Turning Data Into Insight: Using Custom Modeling
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Virtual Seminar | Register Now! |
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| 02/10/2009 | Recession Proof Your Direct Marketing Plan
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Virtual Seminar | Register Now! |
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| 03/19/2009 | Measuring Word-of-Mouth Effects in Loyalty Programs
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Virtual Seminar | Register Now! |
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| 04/07/2009 | Harnessing the Power of Partnerships
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Virtual Seminar | Register Now! |
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| 05/12/2009 | Motivating Your Customers - the Psychology of Rewards
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Virtual Seminar | Register Now! |
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| 06/25/2009 | The 2009 Loyalty Marketing Census
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Virtual Seminar | Register Now! |
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
Workshop Co-sponsor
COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Consulting , a a loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, and COLLOQUY's Research and Educationa divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 27,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com/register.asp or by calling 513.248.9184.
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