DMA Direct Marketing Math & Finance Seminar

Making decisions that ensure the financial success of direct marketing programs is no easy job. Learn key direct marketing measures and concepts that will help you think and respond more effectively … and get better results.

Master the basic mathematical concepts you need to calculate response rates, cost-per-order, breakeven, and lifetime value of a customer and avoid the risk of potentially major – and often preventable – loss. In two days, you’ll learn direct marketing “arithmetic” you can apply to maximize the profitability of all types of direct marketing programs – those involving continuity or repeated purchases or payments, lead generation and conversion, and catalog or other product sales.

Download a PDF of the Direct Marketing Math & Finance Seminar brochure.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Benefits of Attending

Attend and you’ll gain knowledge you’ll use throughout your career.

Identify economic factors that drive marketing profit and loss
Calculate breakeven and profit or loss using costs and factors right for your business
Establish what metrics are the best measures of success
Ascertain what your customers are worth and how much to spend to acquire new ones
Track responses in all media, including the Internet.
Determine which statistical formulas to apply to predict future behavior

You’ll need only basic arithmetic: +, -, x, and ÷. No complex math here – just practical tools presented in a language anyone can understand.

Take this Self Assessment Quiz to see if you can answer key direct marketing questions.

Who Should Attend

Anyone who needs to understand what it takes to make a direct marketing program financially viable. This seminar will prove invaluable to you if you’ve recently begun working in any of the following functional areas of direct marketing:

Marketing
Analysis
Accounting
Advertising

You will also benefit from attending if you’re a professional working for any of the following support firms serving direct marketers:

Advertising Agencies
Printers
Service Bureaus
List Brokers

This course is especially important for anyone who is new to direct marketing or who needs to learn basic mathematical and financial DM concepts. Even experienced direct marketers will pick up new ideas.

Past attendees have represented catalogers, retailers, publishers, financial services providers, high-tech companies, and telecommunications providers.

Why You Should Attend

Before starting a project, you need to ask and answer questions like these to avoid the risk of a potentially major – and often preventable – loss:

What response rate do I need to make money?
Can I afford to lose money on a new customer?
How do I calculate how much money I make on each sale?
How can I better track Internet orders to their true source?
What sort of information should be on a response report?

Attend DMA’s Direct Marketing Math and Finance Seminar and gain the proven tools you need to answer these and other key financial questions – and ensure the bottom line success of every project.

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

FREE BONUSES!

Attendees get FREE access to several of the useful Excel worksheets presented in the seminar.
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: List & Database Council, Analytics Council, and Business-to-Business Council.

Registration Rates

Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply.

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served each day and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	Refund or account credit minus $50 processing fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Direct Marketing Math & Finance Seminar