Learn the benefits of using predictive modeling and strategic segmentation, what all is involved and how to be a good project manager – all in one day. This introduction to quantitative modeling for direct marketers will teach you how to optimize profitability of targeted promotions and identify significant customer and prospect subgroups. Gain an in-depth understanding of a host of quantitative techniques – everything from prediction and segmentation to testing and direct modeling economics. Whether you’re a B-to-C or B-to-B marketer, you’ll learn how to make more profit with your customer file.
Essentials of Modeling is a 1-day seminar. Find more information on the full 2-day Statistics & Modeling for Direct Marketers Seminar.
Please Note: This seminar is only available as an In-House seminar. For more information about DMA’s In-House Training Program visit www.dmainhouse.org, call our in-house training manager at 212.768.7277, ext.1609, or email inhousetraining@the-dma.org.
To request an In-House Training brochure, click here.
Benefits of Attending
In one day, you’ll get answers to all the questions you should be asking before starting a modeling project or when a modeling project crosses your desk, including:
- Can I afford to mail to this customer?
- Are we getting good quality from the vendor we’re using?
- What characteristics best describe my customersare
- How do I make more money from modeling?
Who Should Attend
You should attend if you are a decision-maker wanting a better understanding of analytical techniques. Account service personnel selling or recommending the use of sophisticated multivariate systems will also benefit from this seminar.
- Other titles who benefit from this seminar are:
- Marketing Directors or Managers
- Product and Brand Managers
- Financial Analysts
- List Managers and Brokers
- Data Processing Managers
- Anyone directly involved with database marketing, response analysis, marketing, or financial analysis
Why You Should Attend
Get state-of-the-art training in the application of quantitative methods that will improve your direct marketing performance and your bottom line. You’ll learn how to:
- Intelligently discuss the economics of direct marketing
- Identify the different segments in your database
- Understand the complexities of statistical testing
- Create predictive models – and what questions to ask when a model comes across your desk
- Ensure reliable test results
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You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!
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